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What is Instagram TV? A Guide to Understanding IGTV.

Over the last few years, Instagram has become a popular social media platform for sharing photos and videos. Users can follow friends, celebrities, and brands and engage with their content by liking, commenting, and sharing it. With the addition of Instagram’s IGTV feature, users can now share longer videos up to one hour in length. In this blog post, we will explore what IGTV is, how it works, and how you can use it to create engaging content for your audience.

What is Instagram TV?

IGTV is a feature on Instagram that allows users to upload videos up to one hour in length. The feature was launched in June 2018 to address the increasing popularity of video content on social media. IGTV is designed for users who want to share long-form video content, including vlogs, how-to videos, and interviews.

How does it work?

IGTV is a standalone app that you can download from the App Store or Google Play Store. Once you download the app, you can log in with your Instagram account, and the app will automatically sync with your Instagram profile. You can access IGTV from the Instagram app by clicking on the IGTV icon on the top right corner of the screen.

To upload a video on IGTV, you need to create a channel first. Your channel will be linked to your Instagram profile, and all your uploaded videos will appear on your channel. Once you create a channel, you can upload videos from your phone’s camera roll or record them directly on the IGTV app. You can also add a title, description, and cover image to your video.

How can you use IGTV?

IGTV can be a great tool for businesses, influencers, and creators who want to share longer video content with their audience. Here are some ways you can use IGTV:

1. Share tutorials and how-to videos: If you’re an expert in a particular field, you can use IGTV to share tutorials and how-to videos with your audience.

2. Showcase your products or services: IGTV is an excellent platform to showcase your products or services in action. You can share product demos, testimonials, and customer reviews.

3. Behind-the-scenes content: IGTV is a great way to give your audience a sneak peek into your business or personal life. You can share behind-the-scenes content, exclusive interviews, and day-in-the-life videos.

4. Collaborate with other influencers: You can collaborate with other influencers on IGTV to create engaging content that appeals to both of your audience.

IGTV is an exciting new feature on Instagram that allows you to share long-form video content with your audience. With its user-friendly interface and seamless integration with Instagram, IGTV can be a great tool for businesses, influencers, and creators looking to engage their audience with creative video content. Whether you’re sharing tutorials, showcasing your products, or giving your audience a behind-the-scenes look into your life, IGTV offers a versatile platform where your creativity can shine. So download the IGTV app today and start creating engaging videos that connect with your audience.